About the Publisher


Rocky Mountain Institute is an independent, entrepreneurial, nonprofit applied research center working chiefly with the private sector to foster advanced resource productivity.

RMI HqRocky Mountain Institute (www.rmi.org) is an independent, nonprofit, nonpartisan, entrepreneurial applied research center founded in 1982 by resource analysts Amory and Hunter Lovins in Snowmass, Colorado. Its ~50 staff foster the efficient and restorative use of natural and human capital to make the world secure, just, prosperous, and life-sustaining. Most of the Institute's $6-million annual budget is funded by programmatic enterprise, chiefly consultancy for the private sector. The Institute has also spun off four for-profit firms. About one-third of revenues come from foundation grants and individual donations; government support is rare and seldom sought. RMI does not lobby or litigate. Its extensive business experience includes strategic and technical consultancy, often at Chair and CEO level, for scores of major energy companies worldwide, and its services have recently been provided for or requested by more than 70 Fortune 500 companies.



Winning the Oil Endgame
Innovation for Profits, Jobs, and Security

Winning the Oil Endgame offers a strategy for ending US oil dependence, and is applicable worldwide.
There are many analyses of the oil problem. This synthesis is the first roadmap of the oil solution—one led by business for profit.


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