Winning the Oil Endgame-The Authors

Amory B. Lovins
Cofounder and CEO of Rocky Mountain Institute

Lovins

Amory Lovins, a MacArthur and Ashoka Fellow and consultant physicist, is among the world's leading innovators in energy and its links with resources, security, development, and environment. He has advised the energy and other industries for more than three decades as well as the U.S. Departments of Energy and Defense. His work in 50+ countries has been recognized by the "Alternative Nobel," Blue Planet, Volvo, Onassis, Nissan, Shingo, Goff Smith, and Mitchell Prizes, the Benjamin Franklin and Happold Medals, 11 honorary doctorates, honorary membership of the American Institute of Architects, Foreign Membership of the Royal Swedish Academy of Engineering Sciences, honorary Senior Fellowship of the Design Futures Council, and the Heinz, Lindbergh, Jean Meyer, Time Hero for the Planet, Time International Hero of the Environment, Popular Mechanics Breakthrough Leadership, National Design (Design Mind), and World Technology Awards. A Harvard and Oxford dropout and former Oxford don, he has briefed 20 heads of state and advises major firms and governments worldwide, recently including the leadership of Coca-Cola, Deutsche Bank, Ford, Holcim, Interface, and Wal-Mart. In 2009, Time named him one of the 100 most influential people in the world, and Foreign Policy, one of the 100 top global thinkers.

Mr. Lovins cofounded and is Chairman and Chief Scientist of Rocky Mountain Institute (www.rmi.org), an independent, market-oriented, entrepreneurial, nonprofit, nonpartisan think-and-do tank that creates abundance by design. Much of its pathfinding work on advanced resource productivity (typically with expanding returns to investment) and innovative business strategies is synthesized in Natural Capitalism (1999, with Paul Hawken and L.H. Lovins, www.natcap.org). This intellectual capital provides most of RMI's revenue through private-sector consultancy that has served or been invited by more than 80 Fortune 500 firms, lately redesigning more than $30 billion worth of facilities in 29 sectors. In 1992, RMI spun off E SOURCE (www.esource.com), and in 1999, Fiberforge Corporation (www.fiberforge.com), a composites technology firm that Mr. Lovins chaired until 2007; its technology, when matured and scaled, will permit cost- effective manufacturing of the ultralight-hybrid Hypercar® vehicles he invented in 1991.

The latest of his 29 books are Small Is Profitable: The Hidden Economic Benefits of Making Electrical Resources the Right Size (2002, www.smallisprofitable.org), an Economist book of the year blending financial economics with electrical engineering, and the Pentagon-cosponsored Winning the Oil Endgame (2004, www.oilendgame.com), a roadmap for eliminating U.S. oil use by the 2040s, led by business for profit. His most recent visiting academic chair was in spring 2007 as MAP/Ming Professor in Stanford's School of Engineering, offering the University's first course on advanced energy efficiency (www.rmi.org/stanford).

E. Kyle Datta
(former) Managing Director of RMI's Consulting Practice

Datta

Kyle Datta, former Managing Director of RMI's consulting practice, is also CEO of New Energy Partners, an energy consulting and renewable development firm in Hawai'i. He is a former Vice President of Booz | Allen | Hamilton (BAH), where he was Managing Partner of the Asia Energy Practice, later led the U.S. Utilities practice, and received the firm's Professional Excellence Award in 1995 and 1997. In his 12 years with BAH, he developed deep expertise in and across the energy value chain, including upstream, refining, retail, power, chemicals, and renewables. He is also coauthor of Small Is Profitable: The Hidden Economic Benefits of Making Electrical Resources the Right Size. He holds BS, MES, and MPPM degrees from Yale University. He is a member of the Distributed Energy Research Advisory Council, the Natural Energy Laboratory of Hawai'i Authority, and the board of directors of Foresight Energy. In this report he shared overall strategic direction and content responsibility, led the business and policy analyses, and performed the hydrocarbon substitution analyses.

Odd-Even Bustnes
(former) Member, RMI's Energy & Resources and Commercial & Industrial Consulting Practices

Bustnes

Odd-Even Bustnes, a former member of RMI's Energy & Resources and Commercial & Industrial consulting practices (and Special Aide to the CEO 2002–04), holds a Dartmouth BA (High Honors) in Engineering and Government, an Oxford MSc in Chemical Engineering, and a Princeton MPA in Economics. He has been an associate consultant in energy and telecoms with McKinsey & Company, a financial analyst of the shipping sector for Union Bank of Norway Securities, a UNICEF water program analyst in Perú, a Norwegian Special Forces paratrooper, a high-altitude mountaineer on four continents, and an Olympic rower. His primary responsibilities in this report included the heavy- and medium-truck, aircraft, train, ship, Intelligent Highway Systems, and asphalt analyses, and co-leadership of the business-case and implementation modeling.

Jonathan G. Koomey
RMI Senior Fellow

Koomey

Jonathan Koomey, Senior Fellow at RMI, is on a leave of absence from Lawrence Berkeley National Laboratory (LBNL), where as a Staff Scientist he led the End-Use Forecasting Group. He holds a Harvard AB cum laude in History of Science and MS and PhD degrees from the Energy and Resources Group at the University of California at Berkeley. He is the author or coauthor of seven previous books and more than 130 articles and reports on energy efficiency and environmental policy. He serves on the Editorial Board of the journal Contemporary Economic Policy. He has received the Fred Burgraff Award from the National Research Council's Transportation Research Board and two outstanding performance awards from LBNL—one for leading the economic integration and buildings analyses for the first "Five Labs Study" in 1997. His LBNL group analyzes markets for efficient products, improves their energy and environmental characteristics, and develops recommendations for DOE/EPA policymakers to save energy and money and prevent pollution. He was the 2003–04 MAP/Ming Visiting Professor of Energy and Environment at Stanford University, is now a consulting professor at Stanford, is the recipient of an Aldo Leopold Leadership Fellowship for 2004, and is a holder of a second degree black belt in Aikido. His main responsibilities in this report included light-vehicle economic modeling and fleet analyses and the integrated calculations of oil efficiency potentials, as well as other important conceptual and technical contributions throughout the entire project.

Nathan J. Glasgow
Member, RMI's Research & Consulting Practice

Glasgow

Nathan Glasgow, a member of RMI's Research & Consulting Practice and (from September 2004) Special Aide to the CEO, holds a BA in Human Biology from Stanford and an MA in Economics from the University of California at Santa Barbara. His experience includes project and office management for the nation's leading rammed-earth building firm, founding and leading a software firm, programming, biomedical research, and service as a volunteer firefighter and EMT. He performed extensive modeling for the implementation and business-case portions of this report, including construction of the light-vehicle cohort model, as well as providing diverse graphics and research support throughout.